Are you passionate about the early years pregnancy to 4 years especially the first 1000 days?


Do you want to help raise awareness of the importance of the first 1000 days of every Tasmanian a child’s life now and for their future?


On Monday 15 January 2024, B4 is launching a state-wide media campaign “Their first 1000 days last a lifetime. Play. Love. Learn. TOGETHER”.


We need your help to share this message and ensure all Tasmanian children thrive and grow in their first 1000 days and beyond.


Why is it so important and why now?

We have never known more about the first 1000 days than we do now. The evidence is growing everyday about just how important this period of development for children is, and the impact this period has both now and across their lifelong physical, social, mental and emotional wellbeing. But not all Tasmanians know this! B4 wants to work with your help, to get the information out there to parents, carers, families and communities that their first 1000 days really do last a lifetime.


Making a difference is easy in the first 1000 days all you need to do is “Play. Love. Learn. TOGETHER.”


Check out B4’s first 1000 day resources here Their first 1000 days last a lifetime – B4 Early Years Coalition (


Please become a B4 first 1000 day supporter and help ensure all Tasmanian children get the first 1000 days they deserve for a strong and thriving life now and for their future.